“Go Fun Yourself”

Toyota’s TVC campaign for the new generation AYGO.

The new Toyota Aygo has established itself as the city car of choice for those who want to combine a fun driving experience and look with penny-pinching running costs. The idea of fun forms the basis for the “Go Fun Yourself“ campaign.

Client: Toyota Agency: Saatchi & Saatchi Production Company: Tangerine Films Shoot Location: Barcelona, Spain

Director: Gary Holder Producer: Michaela Miesen Director of Photography: David Procter