“Halfest”

If trying to eat better feels too hard, try your halfest. Sainsbury’s new Campaign sees chickpeas meet chicken, lentils meet lamb and beans meet beef! Because Sainsbury's is helping everyone eat better, one dish at a time.

Agency: Wieden + Kennedy Production Company: Agile Films Shoot Location: London, UK

Director: Noah Harris Producer: Jude Vermuelen Production Manager: Laura Jenkins Production Coordinator: Beatrice Giustini Director of Photography: Matt Fox