"Protect the Gut Microbiome"

Culturelle’s new campaign focuses on the parallels between endangered ecosystems on Earth and the human gut. The campaign aims to raise awareness about the need to protect the gut's ecosystem, positioning Culturelle probiotics as a way to help restore and preserve it.

Agency: Mekanism
Production Company: Sticker Studios
Shoot Location: London, UK

Director: That Jam
Producer: Ryan Morgan
Production Manager: Beatrice Giustini
Director of Photography: Joe Douglas