“Predator SS25”

The Adidas Predator SS25 campaign, launched in early 2025, centres on the theme "100% legal, 0% fair," highlighting the boot's goal-scoring capabilities and focusing on elite players, with a "fold-over tongue" design.

Agency: The Midnight Club
Production Company: Business Club
Shoot Location: London, UK

Director: Tom Emmerson
Producer: Luke Tierny
Production Manager: Beatrice Giustini
Director of Photography: Isaac Eastgate